Monday, January 31, 2011

“One’s environment causes one’s behaviour”

Albert Bandura, another psychiatrist who also believed that behaviour causes environment too.

This concept is called reciprocal determinism.


Bandura carried out experiments called

The Bobo Doll studies in 1961-3. The experiment involved showing children a video of a young woman beating up an inflatable clown doll; shouting aggressive words and hitting it with a hammer. When the children were let into the same room with the same doll in it, they imitated exactly what they had seen. Variations of these tests allowed Bandura to establish the steps involved in the modeling process.


Attention

To learn anything you have to be paying attention. Therefore being sleepy, groggy, drugged, sick or nervous decreases learning. If the model is colourful and dramatic, you will pay attention.

If the model is attractive and seems more like yourself you will pay more attention.


Retention

Must be able to remember. Imagery and language are therefore very important.


Reproduction

You have to translate the images or describitions into behaviour. But you have to have the ability to do this in the first place.


Motivation

You won’t do anything unless you have some reason for you doing it.



Here is the original footage of Bandura's Bobo Doll experiments:






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