John Watson

Classical conditioning:

“A process of behaviour modification by which a subject comes to respond in a desired manner to a previously neutral stimulus that has been recently presented along with an unconditional stimulus that elicits the desired response.”

‘Classical Conditioning’ - this is the psychological term given to Watsons idea that emotional reactions can be classically conditioned in people. Learning occurs through interactions with the environment. ‘The environment shapes behaviour.’ Watson’s experiments raises huge ethical concerns. They would not be able to be conducted by todays standards.